WELLA – IMAGE CAMPAIGN „FRISEURE BEWEGEN“
🏆🏆 Kampagne des Jahres – Deutscher Preis für Online-Kommunikation 2016 🏆🏆
With this campaign, Wella wanted to give something back to its customers: esteem. We show the many facets that make the hairdressing profession what it is. And the very different characters who find their fulfillment in this job.
For this project I have casted almost 80 hairdressers (after a preselection) – and I could not be happier with the cast.
Director – Ole Wiedemann
DoP – Johannes Louis
Lightning – Gegenlichtdesign, Benjamin Erdenberger
Producer – Mark Löbnitz, Jennifer Heruday
Production – RPM / revolutions per minute
Music – Hofkapellmeister